Apple’s bold bet on ultra-thin design has hit an unexpected speed bump, as the tech giant slashes production of its iPhone Air amid a surprising lack of global demand. Despite its status as the slimmest and sleekest iPhone to date, the Air has struggled to capture consumer imagination outside China, prompting Apple to pivot rapidly and refocus its resources on the high-flying iPhone 17 lineup.
Industry reports reveal that Apple is reducing production of the iPhone Air to less than 10% of initial volume, which was strategically reserved for models nearing the end of their lifecycle. Launched in September 2025, the iPhone Air drew headlines for its featherlight build, measuring just 5.6mm thick, and featured premium specs including a 48MP rear camera, 6.5-inch OLED display, and a 3149mAh battery. Yet, the excitement was short-lived.
Despite the buzz around its design, analysts say the iPhone Air’s single-lens camera, comparatively shorter battery life, and high price tag failed to convince buyers beyond China. Consumer surveys indicate “virtually no demand” for the device in most regions, with little interest even among fans of thin or foldable smartphones. Comparisons to the underwhelming iPhone 16 Plus further reinforced doubts about the Air’s mainstream appeal.
While the Air stumbles, Apple’s iPhone 17 lineup, especially the standard and Pro models, continues to perform strongly worldwide. The company is reallocating supply chain resources to these popular variants, with overall iPhone 17 production expected to hold steady at 85 to 95 million units through 2025.
The iPhone Air’s weak sales suggest most consumers are satisfied with Apple’s flagship models, leaving little demand for a thinner device. Apple’s swift response redirects resources to its higher-demand products.
Also Read: Canada Sees 60% Drop in Students, Indians Most Affected
