Apple’s latest short film, I’m Not Remarkable, brings a fresh, joyful look at accessibility on campus. Instead of portraying students with disabilities as heroes or extraordinary figures, it simply shows them living college life, attending lectures, laughing with friends, joining clubs, and enjoying ordinary campus moments, all made possible by Apple’s built-in accessibility tools.
Directed by Kim Gehrig, known for her award-winning accessibility work, the film transforms campus life into a lively musical, featuring Deaf and disabled students from around the world performing a celebratory number, with music by Tim Minchin. The vibrant storytelling shows that life on campus is full, rich, and engaging when barriers are removed.
The short highlights Apple’s range of accessibility features, such as VoiceOver, Magnifier, Braille Access, AssistiveTouch on iPad and Apple Watch, Live Captions, Sound & Name Recognition, and the Accessibility Reader. These tools give students the freedom to navigate classrooms, interact with peers, and manage daily tasks independently, showing that accessibility is not an add-on, it is part of everyday life.
By telling the story through a musical and real student experiences, Apple reframes the idea of “disability” as something that does not define ability or limit participation. The message is clear: technology can empower, not just assist, and it should be designed for everyone.
I’m Not Remarkable is available across Apple’s platforms, offering an uplifting reminder that accessibility is for everyone, celebrating independence, inclusion, and the joy of living fully, in college and beyond.
Also Read: Blocking skilled immigration will backfire, says Jaishankar
