Apple Inc. has acquired Israeli artificial intelligence start‑up Q.AI for nearly $2 billion, marking one of its largest acquisitions in recent years. Founded in 2022, Q.AI develops advanced AI systems capable of interpreting facial micro‑movements and silent speech, enabling devices to understand users’ intentions without spoken commands.
The acquisition will see Q.AI’s roughly 100 employees join Apple, bringing expertise in machine learning, computer vision, and wearable-focused AI. Industry observers expect the technology to be integrated into future Apple products such as AirPods, smart glasses, or the Vision Pro headset, offering more intuitive and private ways for users to interact with devices.
This move reflects Apple’s ambition to catch up with competitors like Meta, Google, and OpenAI in the AI space, particularly in voice assistants and mixed-reality devices. Analysts note that Apple has historically prioritized privacy-focused, on-device AI, and Q.AI’s technology aligns with that philosophy.
The acquisition is Apple’s second-largest since it bought Beats in 2014, underlining the company’s commitment to investing heavily in AI and wearable innovation. Experts see the deal as part of a broader trend.
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