In a message that resonated with journalists, creators and everyday internet users alike, Union Minister Ashwini Vaishnaw has urged digital platforms to act more responsibly and treat content creators fairly.
Speaking at an industry gathering, Vaishnaw said social media and large tech platforms are no longer just neutral technology companies. For millions of Indians, they are the main source of news, entertainment and public debate. With that influence, he said, comes responsibility.
At the heart of his message was a simple concern: the people who create content, reporters, video makers, writers, artists and independent publishers, often do not receive a fair share of the revenue their work generates. Advertising and user engagement bring significant earnings to platforms, but many creators struggle to sustain themselves. Vaishnaw said this imbalance needs to change to ensure quality journalism and creative work can survive in the digital age.
He also raised concerns about the growing use of artificial intelligence to create synthetic or “deepfake” content. Referring to videos or audio clips that imitate real people, he said such material must not be created or shared without consent. For victims of deepfakes, the damage can be personal and lasting, affecting reputations, careers and mental well-being.
The minister stressed that protecting children and vulnerable users should be a priority. Online spaces, he said, must be safer and more accountable. If platforms do not voluntarily adopt fair revenue models and stronger content safeguards, the government may consider regulatory measures, as seen in other countries.
For many creators and users listening, the message felt personal. Behind every post, article or video is a human being whose effort deserves recognition and fairness.
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