Meta Platforms is gearing up to test premium subscription plans across its flagship apps, Instagram, Facebook, and WhatsApp. The idea is simple: the core apps remain free, but users who want extra features and AI-powered tools could pay a monthly fee.
For Instagram, the potential premium perks are particularly focused on creators and power users. Subscribers may gain advanced audience insights, see which accounts follow them back, and even view Stories without notifying the poster. Enhanced AI features could help users create content faster, design videos, or manage posts more effectively. Some AI-powered tools, which are currently free, might shift to a freemium model, giving paying users access to more advanced capabilities.
Details for Facebook and WhatsApp are less specific, but Meta says subscriptions could offer productivity, messaging, and content creation benefits. For example, WhatsApp could introduce tools useful for professionals, groups, and community managers—like scheduling messages, managing contacts, or organizing chats more efficiently.
These subscriptions are separate from Meta Verified, the company’s existing paid service aimed at identity verification, support, and protection for creators. Meta plans to apply insights from Verified to help shape its broader premium offerings, balancing new features with the free apps millions already rely on.
Meta will test these subscriptions gradually, monitoring user feedback and adjusting offerings before any wider rollout. Pricing, launch dates, and regions for the tests haven’t been revealed yet.
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