X, formerly known as Twitter, has launched a new feature that allows creators to add a “Paid Partnership” label to sponsored posts. The update removes the need for manually typing hashtags such as #ad to indicate promotional content.
The label appears clearly on the post, making it easy for users to identify paid collaborations. Creators can enable the tag through X’s content settings, ensuring greater clarity and compliance with advertising regulations.
The company said the step is meant to build trust between users, creators and brands. By offering a formal disclosure tool, X aims to create a more transparent environment while encouraging more influencers and advertisers to use the platform.
The feature brings X in line with other major social media platforms that already offer similar branded content labels.
