Actor Ajay Devgn has stepped further into the cinema business with the launch of his new multiplex, Devgn CineX, in Thane. The theatre was inaugurated on March 18 at The Walk in Hiranandani Estate, a popular residential and commercial hub in the city.
The new multiplex has been designed to offer a more comfortable and engaging movie experience for audiences. It features five screens with a seating capacity of nearly 1,000 people, making it one of the larger cinema properties in the area.
What sets Devgn CineX apart is its focus on combining comfort with advanced technology. One of its main attractions is a luxury all-recliner auditorium, allowing viewers to relax while watching films. The multiplex also introduces motion-enabled seating, where seats move and vibrate in sync with on-screen action, adding a new layer of immersion for viewers.
The theatre opened to the public on March 19, welcoming moviegoers with a fresh cinematic experience. With its modern design and upgraded features, the multiplex aims to attract families, young audiences, and cinema enthusiasts looking for more than just a regular film screening.
Speaking about the venture, Ajay Devgn highlighted that going to the movies should feel special and memorable. He emphasised that the idea behind Devgn CineX is to create an environment where people can enjoy films in a more engaging and comfortable setting.
The launch also reflects a growing trend in India’s cinema industry, where filmmakers and exhibitors are focusing on premium experiences to bring audiences back to theatres. With streaming platforms becoming more popular, theatres are increasingly investing in better technology and comfort to stand out.
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