Reliance Consumer Products Limited (RCPL) has announced that its energy drink brand, Campa Energy, will become the official energy partner of Ajith Kumar Racing, the professional motorsport team founded by actor and racing enthusiast Ajith Kumar. The partnership marks a strategic effort to elevate Indian motorsport on the global stage.
Ajith Kumar Racing, launched in 2024, has already made an international impression by securing third place overall at the 2025 Creventic 24H European Endurance Championship. With Campa Energy’s support, the team aims to further its global ambitions, improve performance, and gain visibility among international motorsport audiences.
RCPL said the collaboration reflects shared values of endurance, performance, and determination. For the company, the tie-up is not just a marketing initiative but also a celebration of India’s homegrown talent and the country’s growing presence in competitive motorsports.
The partnership is expected to include branding opportunities on the team’s cars, racing gear, and promotional campaigns, strengthening both Campa Energy’s brand reach and Ajith Kumar Racing’s profile internationally.
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