Buying an Apple device has become more expensive for Indian consumers after the company raised prices across much of its Mac and iPad lineup. The increase follows a global revision driven by rising hardware costs linked to the rapid growth of artificial intelligence.
MacBooks, iPads, HomePods and Apple TV devices are among the products affected, while iPhones have so far escaped the latest round of price increases. Apple said it had tried to absorb the rising costs but could no longer do so as memory and storage chips became significantly more expensive.
The surge in AI investments has created unprecedented demand for advanced memory chips used in data centres. As chip manufacturers prioritise supplying AI companies, consumer electronics makers are paying more for the same components, leading to higher retail prices.
India has been among the hardest-hit markets, with some Apple products witnessing larger price increases than in several other countries. The revised prices are already reflected on Apple’s official India store, making upgrades more expensive for students, professionals and creators who rely on Apple’s ecosystem.
This sudden price revision could influence buying decisions, prompting some customers to choose older models or wait for festive discounts. Others warn that competing brands may also increase prices if memory shortages continue.
The latest hike shows that the impact of the AI boom extends beyond software and chatbots. As companies race to build powerful AI systems, the demand for hardware is reshaping global supply chains and changing the cost of everyday technology.
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