Actor and entrepreneur Anushka Sharma has invested in Agilitas Sports and entered into a strategic partnership with the company to develop a new range of yoga wear and activewear.
As part of the collaboration, Sharma has acquired a stake in the sportswear firm and will play an active role in creating products tailored to the growing fitness and wellness market. The partnership goes beyond a typical brand endorsement, with the actor expected to contribute to product development and brand strategy.
Agilitas Sports, which has been expanding its presence in India’s sportswear and footwear sector, sees the collaboration as an opportunity to strengthen its position in the fast-growing activewear market. The company plans to launch a range of apparel focused on comfort, performance and style, targeting consumers who lead active and health-conscious lifestyles.
The upcoming collection will include yoga wear and lifestyle-focused activewear designed for fitness activities as well as everyday use. The company believes there is increasing demand for clothing that combines functionality with comfort, especially as more people embrace fitness, wellness and athleisure trends.
Sharma said the partnership reflects her personal interest in health and well-being. She noted that consumers today are looking for products that fit seamlessly into their daily routines, whether for exercise, yoga sessions or casual wear.
India’s activewear market has witnessed strong growth in recent years, driven by rising awareness of fitness, growing participation in sports and an increasing focus on healthy living. Industry experts expect the segment to continue expanding as more consumers invest in wellness-related products.
The company said further details about the product line and launch plans will be announced in the coming months. The collaboration is expected to strengthen Agilitas Sports’ presence in the competitive sportswear market while offering consumers new options in the active lifestyle category.
