Meta has launched AI agents for businesses worldwide, marking a major step in its efforts to expand beyond its core advertising business and strengthen its presence in the fast-growing artificial intelligence market. The new AI-powered tools will allow companies to automate customer interactions across Meta’s platforms, including WhatsApp, Facebook and Instagram.
The rollout is aimed at helping businesses improve customer engagement, reduce response times and manage routine tasks more efficiently. The AI agents can interact with customers in real time, providing instant responses and support without the need for human intervention in many cases.
According to Meta CEO Mark Zuckerberg, businesses will be able to create AI agents that can answer customer questions, recommend products, provide support and assist with sales around the clock. The company says the agents can be customised to reflect a business’s brand, products and services.
The launch is aimed particularly at small and medium-sized businesses that may not have large customer service teams. By using AI agents, businesses can respond to customers faster and manage routine tasks more efficiently.
Meta believes AI-powered business assistants could eventually become a key part of how companies operate online. The company is positioning these tools as digital employees capable of handling many day-to-day customer-facing functions.
The strategy is part of Meta’s broader strategy to diversify its revenue streams and build new AI-powered products across its platforms.
