Samsung Electronics has launched a global outdoor advertising campaign to promote its new Micro RGB display technology, featuring digital billboards at major landmarks in cities such as New York, London, Hong Kong and Seoul.
The campaign highlights Samsung’s latest display innovation, which uses tiny red, green and blue LEDs to produce sharper images, improved colour accuracy and higher brightness. The company says the technology is designed to deliver a premium viewing experience across televisions and commercial displays.
The advertisements showcase Samsung’s Micro RGB AI Engine Pro, a system that uses artificial intelligence to enhance picture quality and optimise colour performance. The campaign is expected to run through 2026 as Samsung seeks to increase global awareness of the technology.
The promotion follows the company’s unveiling of its latest Micro RGB television lineup, including large-screen models aimed at the premium market. Samsung believes Micro RGB will play a key role in the future of display technology and help strengthen its position in the global television industry.
By displaying the campaign at some of the world’s busiest locations, Samsung aims to demonstrate the visual capabilities of Micro RGB technology and reinforce its reputation as a leader in display innovation.
