Netflix has introduced a new feature called “Clips” to make it easier for users to discover content on its mobile app, especially for those who prefer quick browsing.
The new feature offers short, vertical videos taken from movies, series and other content available on the platform. Users can scroll through these clips in a swipe-based format, similar to popular social media apps. The idea is to give viewers a quick preview so they can decide what to watch without spending too much time searching.
Each clip is personalised based on the user’s viewing history and preferences. If a viewer likes what they see, they can immediately start watching the full title or add it to their watchlist for later. This makes the process of choosing content faster and more convenient.
The feature is mainly designed for mobile users, as more people now consume content on their phones and are used to short-form videos. By introducing this format, Netflix is trying to make its platform more engaging and interactive.
The rollout has started in select markets, including India, and is expected to expand to more regions soon. The company is also exploring ways to include different types of content in Clips, such as highlights, themed collections and possibly even live or special content in the future.
Industry experts say this move reflects a broader shift in how people discover entertainment. Instead of scrolling through long lists or reading descriptions, users now prefer quick previews before making a choice.
The launch of Clips also comes as streaming platforms face increasing competition from short video apps, which have changed user habits significantly. By offering a similar experience within its app, Netflix hopes to keep users engaged and reduce the time spent searching for content.
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