Samsung India has launched fresh financing offers to boost sales of home appliances, giving customers the option to purchase products with EMIs starting at ₹33 a day.
The company said the new plans are available through its Samsung Finance+ programme and cover categories such as air conditioners, refrigerators, washing machines and microwave ovens.
The offer is being rolled out across thousands of Samsung retail outlets in India. As part of the campaign, eligible customers can also receive ₹1,000 cashback, making purchases more attractive.
Samsung said the process is fully digital and paperless. Customers can complete approvals quickly at stores using standard documents, reducing the usual hassle linked to consumer loans.
The scheme is expected to appeal strongly to middle-class families who want to upgrade household appliances but prefer spreading payments over time.
This is especially relevant during the summer season, when demand for cooling products such as ACs and refrigerators rises sharply.
India’s appliance market has become highly competitive, with brands increasingly offering discounts, cashback deals and easy instalment plans to attract consumers.
Samsung’s premium appliance lineup also focuses on smart technology, including Wi-Fi connectivity, energy-saving tools and app-based controls.
Also Read: ATS probes Thane knife attack on two guards
