Instagram users now have a new privacy option that lets them stop Meta’s artificial intelligence tools from using their eligible public photos for AI image-generation features. The update is part of Meta’s efforts to give users more transparency and control over how their content is handled.
The feature is linked to Meta Muse, the company’s AI-powered image-generation tool. By changing a setting within Instagram, users can opt out if they do not want their eligible public images to be accessed for this specific AI purpose.
The move comes as AI-generated content becomes increasingly popular and concerns over data privacy continue to grow. Many users have questioned how technology companies use publicly shared images to build and improve AI systems. Meta’s latest update aims to address these concerns by making the process more transparent and giving users the choice to participate.
The company said the new control does not affect how users normally post, share or view content on Instagram. Instead, it only changes whether eligible public photos can be considered for Meta’s AI image-generation feature.
Users can find the option in Instagram’s settings under the privacy and AI controls. Once the setting is switched off, eligible public images from the account will no longer be used for the specified AI feature.
Privacy experts say the update reflects a broader shift across the technology industry, where companies are introducing more user-friendly controls as AI tools become part of everyday digital experiences. Giving users the ability to opt out is seen as an important step towards improving transparency and strengthening trust.
Meta has maintained that it is committed to developing AI responsibly while providing clear information about how its technologies work. The company has also said it will continue to refine its privacy tools as AI capabilities expand.
Also Read: France beat Morocco, reach FIFA semi-finals
