Fintech startup Jumpp has entered India’s fast-growing digital payments space after securing approval from the National Payments Corporation of India (NPCI) to launch UPI services on its platform.
The approval enables Jumpp users to send and receive money, pay merchants, recharge mobile phones and settle utility bills directly through the app. The company hopes the addition will make financial management simpler by bringing payments and investments under one roof.
Until now, Jumpp had primarily focused on helping users build wealth through investment products such as mutual funds, SIPs and digital gold. With UPI services now available, the startup is broadening its offerings and positioning itself as a more comprehensive financial platform for everyday use.
The change will help users with fewer apps and a more connected financial experience. Instead of using separate platforms for payments, savings and investments, customers can manage multiple financial activities in a single ecosystem. The company believes this integrated approach can help users make better financial decisions while improving convenience.
The launch comes at a time when India’s digital payments market continues to expand rapidly. UPI has become the preferred mode of payment for millions of consumers and businesses, processing billions of transactions every month. As a result, fintech firms are increasingly looking to combine payment services with other financial products to deepen customer engagement.
To support the rollout, Jumpp has partnered with YES Bank for banking infrastructure. The company is also leveraging the Account Aggregator framework and Bharat Bill Payment System (BBPS), allowing users to access a wider range of financial and payment services through the platform.
The NPCI approval is a significant milestone for the startup, which has been working to strengthen its presence in India’s digital finance ecosystem. Company founder Sarvjeet Singh Virk said the goal is to create a seamless financial experience where users can spend, save and invest without switching between multiple applications.
Looking ahead, Jumpp plans to expand its reach across India, particularly in smaller cities where digital financial adoption is accelerating. By combining payments with wealth-building tools, the startup aims to capture a larger share of the country’s growing fintech market and meet the evolving needs of digitally savvy consumers.
